It’s time to make your dreams a reality.
These goals are more achievable than you think.
Would love the freedom to work on your own schedule
Is ready to turn your ideas into a profitable career
If you’re a creative who...
Wants to learn new skills that are in high demand
Last year, US companies spent
$271 billion on digital advertising
You can make professional product videos from home and get paid six figures for doing it. With the ever-growing demand for high quality commercial videos, the time to start learning product videography is right now.
Introducing
The 12-week course that will teach you the A-Z of creating high quality commercial content.
What I’ve learned about making $$$ as a videographer
Brands need commercials for every digital platform, and there’s not enough people with the skills to create them.
I’ve directed crews of 100 people, but the commercials that earn me the most money are the ones I make on my own.
Most music videos, short films, and TV shows have low budgets, but brands invest heavily in commercials.
You don’t need a big set or a crew.
This type of content is still an untapped market.
Commercials are where the money is.
Most music videos, short films, and TV shows have low budgets, but brands invest heavily in commercials.
I’ve directed crews of 100 people, but the commercials that earn me the most money are the ones I make on my own.
Brands need commercials for every digital platform, and there’s not enough people with the skills to create them.
+ Incredible demand: companies want new video content faster than creators can make it
Product commercials are simply the BEST way to make money in video right now
+ High profit margin: the full paycheck goes right in your pocket
+ Long-term success: the constant introduction of new products to the market ensures that your business will continue to grow
This was made for me
+ High profit margin: the full paycheck goes right in your pocket
No Gatekeeping
I’m ready to teach you how to make real money in digital media
+ Low overhead: no need to spend $$$ on rent or a crew
Product commercials can be shot in your own home. You don’t need a crew of people, or a lot of space. All you need is a table and a camera.
Forget the fancy studio
I’ll teach you how to create incredible product videos using simple techniques and everyday items. Don’t own lights or lenses, or even a camera? No worries. I’ll recommend the most budget-friendly, best-value options. Don’t waste money on gear you’ll never use.
No expensive equipment required
Sign Me Up
PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO PRODUCT FILM STUDIO
Product Film Studio
Product Film Studio is an initiative to facilitate partnerships between talented Product Film School alumni and paying brand clients. I'll be connecting select Product Film School graduates with four and five-figure product video contracts.
2025 slots are limited and open by application only to Product Film School students. Applications will be live until December 2024. So, if you're thinking about joining the course, now is the perfect time!
PLUS, AN opportunity to APPLY
FOR THE PFS CREATOR STUDIO
STUDENT
EXCLUSIVE
CONNECT
WITH BRANDS
Meet your teacher
Grace wells
Influencer Marketing Awards Content Creator of the Year 2023
WINNER
TikTok Showbiz List
WINNER
As seen in
What students say...
The first video I ever made was for a local coffee shop. Now, I make videos for global brands like Maybelline, Old Spice, L’Oreal, CELSIUS, and Adobe. In just three years, I built a $500k business.
Brands will pay amazing rates for videographers who can tell a story about their product in a new way. I will show you how to create brand videos that deliver results for your clients and keep marketing departments coming back for more.
Brands need ENGAGING content
73.8M
Views
69.7M
Views
54.9M
Views
43.4M
Views
I’ll walk you through the process of working with a client from start to finish. We’ll dig into the details of storyboarding, set design, lighting, camera angles, music choices, editing, visual effects, titles and graphics. You’ll be able to eavesdrop on recorded meetings with marketing executives and learn how to communicate your ideas effectively. Get an insider’s look at every step of the process from the very first client call to the final delivery. What’s more, you’ll have access to live coaching calls with me and other students.
As you complete the lessons and follow along, I’ll also guide you in making a 6-second commercial of your own.
In this class, we’ll make an actual commercial for a $100 million brand
Let's do this
The only course you need 100+ Lessons THE ONLY COURSE YOU NEED 100+ Lessons THE ONLY COURSE YOU NEED 100+ Lessons THE ONLY COURSE YOU NEED 100+ LESSONS THE ONLY COURSE YOU NEED 100+ LESSONS THE ONLY COURSE YOU NEED 100+ LESSONS THE ONLY COURSE YOU NEED 100+ LESSONS THE ONLY COURSE YOU NEED 100+ LESSONS
orientation
+ Your Next 12 Weeks - What to Expect
+ How to Navigate Course Content
+ Intro to Product Videography
+ Access Group Coaching Sessions
+ Intake Questionnaire
Week two
+ Lenses & Lens Filters
+ Tripods, Hi-Hats, Sliders & Gimbals
+ Three Point Lighting
+ Lighting Equipment
+ Backdrops & Surfaces
+ Studio Staples
Gear & Lighting
Week one
+ Frame Rate
+ Specs & Formats
+ Camera Bodies
+ Filming on Your Phone
+ Camera Settings
+ From Beginner to Expert
Camera Skills
Week three
+ Choosing Your Editing Software
+ Transferring & Backing Up Footage
+ Creating a New Project
+ Intro to Premiere Pro
+ Intro to Masking
+ Intro to After Effects
+ Editing on Your Phone
Editing Basics
Week four
+ My Workflow
+ Client Relationships
+ Brand Identity
+ Product Positioning
+ Client Briefing Meeting
Working With Clients
Week five
+ Music
+ Composition
+ Perspective
+ Macro, Close, Medium & Wide Shots
+ Camera Movements
+ Focus
+ Storytelling
+ Storyboard with Me
From Concept to Storyboard
Week six
+ Set Design
+ Prop Styling
+ Prop & Materials Sourcing
+ Prepping Your Shoot
+ Creative Lighting
+ Budget Filming Hacks
Pre Production
Week seven
+ Macro Shots
+ Food Styling
+ Lighting Textures & Metallics
+ Overhead Shots
+ Levitating Your Product
+ Apparition Effect
+ Explosion Effect
+ Stop Motion, Time Lapse & Slow Motion
Production 1
Week eight
+ Transitions 101
+ Match Cuts
+ Dive Transitions
+ Whip Transitions
+ Frame Fills & Frame Blocks
+ Masked Subject Transitions
+ Snap Transitions
+ Filming in Reverse & Light Sweeps
+ Color Key
Production 2
Week nine
+ Keyframes & Digital Zooms
+ Compositing Shots: Masking
+ Extending Backdrops & Surfaces
+ Compositing Shots: Rotoscoping
+ Editing Match Cuts Pt. 1
+ Editing Match Cuts Pt. 2
+ Time Manipulation
+ Editing Explosion Effects
+ Editing Dive Transitions
Postproduction 1
Week ten
+ Color Key Effect
+ Editing Product Levitation
+ Editing the Apparition Effect
+ Sourcing Stock Media
+ Stock Graphics
+ Essential Graphics & Titles
+ Color Correction
+ Lighting Adjustments
+ Retouching
+ Sound Effects & Audio
Postproduction 2
Week eleven
+ Editing Stop Motion & Time Lapse
+ Editing Whip Transitions
+ Editing Frame Fills & Frame Blocks
+ Editing Masked Subject Transitions
+ Editing Snap Transitions
+ De-Noise Footage
+ Warp Stabilizer
+ Exporting in Premiere Pro
+ Delivering Files & Client Feedback
Postproduction 3
Week twelve
+ The Journey to Full-Time Freelance
+ What Clients Want
+ Building a Video Portfolio
+ Client Outreach
+ Initial Client Call
+ Inbound Inquiries
+ What to Charge for Video Content
+ Project Proposals & Negotiations
+ Client Contracts
+ Financing & Invoicing
+ Marketing Yourself on Social Media
+ Wrap Up
Business Practices
Sign Me Up
COURSE OUTLINE
Exclusive BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES EXCLUSIVE BONUSES
Bonus: Live Coaching Sessions
You'll have access to twice monthly group coaching calls for the full 12-week course schedule. Here, you can chat with me and ask questions about course topics.
INCLUDES FREE BONUSES
Bonus: 24/7 Community
Chat
You'll be invited to an
exclusive Product Film School community chat. In this group, you can network with fellow students and receive peer support and advice.
Raw Footage:
This course also includes
Live Group Coaching Calls:
Downloadable PDF Guides
+ Gear Guide
+ Camera Settings Cheat Sheet
+ Specs/Formats Cheat Sheet
Downloadable Templates
+ Project Proposal Template
+ Storyboard Template
+ Invoice Templates
REAL Pre-Recorded Client Calls
+ Zoom Recording of a real Client Briefing Meeting
+ Zoom Recording of a real Storyboard Review Meeting with a client
Exclusive access to 24/7 community chat
Meet other students and ask me questions in our one hour chat, every other week. You'll have access to these sessions for the full 12-week course schedule.
Access to my files to practice your editing techniques
Meet other students and ask me questions in our one hour chat, every other week. You'll have access to these sessions for the full 12-week course schedule.
Access to my files to practice your editing techniques
Unlimited access to course content
Just as I put my heart and soul into every commercial I film, I worked hard to create a course that I am incredibly proud of. Because I'm sure you'll love it too, I'm offering a 100% satisfaction guarantee. If you aren't happy with the course, email me within 14 days and I'll issue a full refund.
100% Satisfaction Guarantee
your questions
I'll answer all
"Top performing asset"
Grace expertly brought to life our Lifter Gloss Candy Drop collection with digital-first creative. She designed her own candy shop to tell the story of the lip gloss shade names and product benefits. The organic video posted on her TikTok garnered 25 million views and continues to grow. We ran her video in paid social media as well, to support the Lifter Gloss Candy Drop product launch campaign, which was a top performing asset for Consideration and it continues to drive efficiencies!
Clients Will rave about your results
"Significantly outperforming other creatives"
When we began working with Grace we were brand new to TikTok and turned to her for expertise on how we could enter the social channel and launch a new luggage collection. She conceptualized, shot, and produced content that was successful organically and leveraged across paid channels, significantly outperforming our other creatives and average metrics across the board. We turn to her again and again to come up with fresh, creative ideas that will help us reach and engage new audiences!
SARAH FISH, DIRECTOR OF BRAND ACTIVATION
SAMSONITE
SARAH SHAKER, AVP OF BRAND ENGAGEMENT
MAYBELLINE
I’ll give gear recommendations for both beginners and intermediate students, including low budget options. At minimum, you’ll need a camera, a tripod and two lights.
What equipment do I need?
Yes. There are lessons dedicated to filming on your phone. However, there may be some lessons which will not apply to phone cameras (for example, the lenses lesson).
Can I use my phone camera?
We’ll discuss a range of options, from free phone apps to professional editing software. I’ll make recommendations based on your needs and your budget. Because I edit with Adobe, editing lessons will be demonstrated in Premiere Pro and After Effects.
Which editing software should I use?
No experience necessary! We’ll cover all the basics.
How much experience do I need?
Frequently Asked Questions FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS
FAQ
Yes. Students will move through lessons at different rates, and coaching will take an "office hours" format. You can ask questions about any aspect of the curriculum, or just anything else you're curious about! There's no need to have joined previous sessions.
Can I begin the material at any time?
You'll have access to group coaching calls for your initial 12 weeks in the course. Calls will be scheduled every other week, so there will be plenty of opportunities to attend. Calls will also be recorded for those who prefer to watch later.
What if I can't attend a live coaching session?
Yes! Week 1 lessons will drop Sunday, October 6th and new lessons will be released weekly based on a 12-week schedule. However, if you’d like to take more time with each lesson, you’ll have unlimited access to content after its release.
Can I complete this course on my own schedule?
Product videos are in high demand, and companies allocate huge portions of their marketing budgets to digital advertising. An investment in your skills and knowledge can reap quick and significant returns.
So, are you ready to launch your new career?
FAST TRACK YOUR WAY TO SUCCESS FAST TRACK YOUR WAY TO SUCCESS FAST TRACK YOUR WAY TO SUCCESS FAST TRACK YOUR WAY TO SUCCESS FAST TRACK YOUR WAY TO SUCCESS FAST TRACK YOUR WAY TO SUCCESS FAST TRACK YOUR WAY TO SUCCESS FAST TRACK YOUR WAY TO SUCCESS FAST TRACK YOUR WAY TO SUCCESS FAST TRACK YOUR WAY TO SUCCESS
3 Monthly Payments
$350
This is the one for me
Payment Options
One Time Payment
Unlimited Access
$950
This is the one for me
Unlimited Access
Save $100
Try this course for 14 days and if you aren’t happy with your purchase, email me and I’ll issue a full refund.
100% Satisfaction Guarantee
